Osiris and Iris

What your past clients are worth

Three numbers you already know: how many customers you have served, your average job, and how often they come back. It takes a minute, and nothing you type leaves your screen.

Count each household or business once.

How often does a customer come back?
How many drift away in a year without a reminder?

We start at one in ten. Change it if you know your customers better.

Nothing you type leaves your screen.

Your past customers are worth, each year$540,0001,200 customers, a $450 job, once a year: $540,000 of work a year, if they all keep coming back.
Lost to drift, each year$54,000If one in ten of them stops coming back each year, that is $54,000 of work a year, gone quietly.
Keeping 5% more of them$27,000On your numbers, keeping 5% more of your customers is $27,000 of work a year.

Two figures worth knowing

Keeping 5% more of your customers raises profits by 25% to 95% (Frederick Reichheld of Bain & Company, cited in Harvard Business Review, October 2014).

Winning a new customer costs 5 to 25 times more than keeping one (Harvard Business Review, October 2014).

Keep everyone you have served

We build custom CRMs for owner-led firms: every client, every visit and every promise in one place, so nobody you have served goes quiet. The CRM is yours, code and data.

Map your relationshipsBook a call